📊 DTC E-Commerce Blended ROAS & MER Sizer

Calculate total paid ad spend efficiency across Meta, Google, TikTok, product COGS, and bottom-line Contribution Margin Dollars (CM$).

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📋 Revenue & Ad Spend Inputs

📊 Unit Economics & Contribution Margin

Marketing Efficiency Ratio (MER / Blended ROAS) 3.27x
Blended Customer Acquisition Cost (CAC) $22.61 / order
Average Order Value (AOV) $73.91
Net Contribution Margin (CM Dollars) $22,980 /mo
Contribution Margin Percentage (CM %) 27.04%
Breakeven MER Multiplier 1.73x
🚀 DTC Health: Target a Contribution Margin >25% after all ad spend and fulfillment to fund brand expansion profitably.
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