Insertion Order Protocol
Mobile Digital LED Billboard Insertion Order & Playback Protocol
📺 Screen Specifications & File Formats
- ✅ Display Resolution: Side screens 1920x1080 (16:9); Rear screen 1080x1080 (1:1 square) P3.9 pitch.
- ✅ Daytime Brightness: 6,500+ nits outdoor sunlight readable; automatic dusk dimming to 800 nits.
- ✅ Creative Specs: MP4 (H.264), 30fps, 10-second static or motion spot; high-contrast typography.
📡 GPS Telemetry & Proof-of-Performance (POP)
- ✅ Audited Playback: Cloud CMS logs exact timestamp and GPS lat/long for every 10-second ad trigger.
- ✅ Client Portal: Live dashboard link provided to advertiser with route breadcrumbs and speed heatmaps.
- ✅ Make-Good SLA: Minimum 95% route completion; mechanical downtime compensated via 1.5x make-good bonus plays.
🚦 Municipal Routing & Audio Covenants
- ⚠️ No Sound in Transit: External marine audio horn speakers active ONLY during stationary permitted events.
- ⚠️ DOT Video Safety: Drivers follow arterial commercial corridors; prohibited on limited-access interstates if restricted.
- ✅ Geofencing: Automatic creative switching when truck enters specific zip codes or stadium buffer zones.
💰 Billing, Retainers & Cancellation Terms
- 💎 Event Retainer: 50% non-refundable deposit upon signing; remaining balance due 48 hours prior to rollout.
- 💎 Standing Monthly Contracts: 30-day written cancellation notice for monthly shared loop advertisers.
- 💎 Creative Proofing: Ad files must be delivered 72 hours prior to scheduled launch for aspect ratio validation.