SaaS Unit Economics & Investor Metrics
SaaS Churn & CAC Payback Calculator
Underwrite subscription business health. Measure monthly churn, Net Revenue Retention (NRR), Customer Lifetime Value (LTV), and CAC payback in months.
SaaS Metrics & Unit Inputs
Unit Economics Results
CAC Payback Period:
9.7 Months
Average Customer Lifetime:
40.0 Months
Customer Lifetime Value (LTV):
$3,936
LTV / CAC Ratio:
4.1x (Healthy)
Annualized Churn Rate:
26.2% / year
Venture Capital Benchmark:
Top-tier SaaS businesses target a CAC payback of < 12 months and an LTV:CAC ratio > 3.0x. Paybacks over 18 months burn working capital rapidly during growth.
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